A successful ABM program takes careful planning and execution. In this article originally published in MarTech Series, DealSignal CEO Rob Weedn details the five foundational building blocks you need to put in place: Systems, Data, Processes, Content, and Analytics.
Events are typically the biggest marketing program budget line item. With so much at stake, driving ROI is vital. Learn how to create effective pre-event promotions that will drive stronger results from your next webinar, tradeshow or conference.
Every successful basketball team relies on five principal players who are the best in their respective roles, and also have chemistry to seamlessly run plays and execute on a game plan. Similarly, a winning ABM initiative depends upon having these five “key players” each perform their role and interoperate nicely.
You need to sell to real people, not accounts on a list. So to create a successful account-based marketing (ABM) strategy, you first need to determine how many people actually fit your target buyer persona. This article highlights a SaaS company that achieved ABM success, starting by measuring their total audience.
Recently, we explained why data is the new oil powering today’s B2B sales and marketing machines. In this post, we’ll discuss why refining that precious resource is so challenging, and why you shouldn’t build your marketing plans and processes around static data.
Today’s revenue teams have access to an exponentially growing landscape of martech and salestech tools. What’s powering all the increasingly complex tech stacks and determining the difference between revenue growth success and failure? Data.