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Blog
CRM Contact Data Quality: Impact on Sales & Marketing Results
Contact data decays by approximately 2% per month, but all too often, data quality is an afterthought. In this post, learn how bad CRM data can negatively impact Sales and Marketing results.
Guides
eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider
Choosing the right B2B data provider can be overwhelming. This essential guide will help you understand the differences among various types of providers and which performance factors really matter, so you can weigh your options and make the right choice.
Blog
How To Fill Your Sales Pipeline When Marketing Isn’t Delivering Enough Quality Leads
Whether it’s due to a lack of prioritization, budget shortfall, or a lack of expertise, sometimes sales teams just don’t get the lead generation support they need from marketing. Ideally, you can collaborate with marketing to fill the gaps. When that’s not possible, sales has to step up and fill them.