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2025 GTM Leader Benchmark Report

See what 1,000+ GTM leaders revealed about what’s working, what’s broken,
and where teams are reallocating budget for 2026.

2025 GTM Leader Benchmark Report: Pipeline Generation & GTM Data

Trusted by 250+ GTM, Marketing, Growth, and RevOps teams

GTM teams are tightening execution for 2026 — here’s what your peers are learning from this year’s biggest pipeline shifts.

2025 Pipeline Benchmarks

See which channels actually produced pipeline this year — and how results differed by role, segment, and company size.

2026 Pipeline Growth Priorities

Learn where high-performing teams are reallocating spend for next year across outbound, ABM, AI-powered programs, and conversion optimization.

GTM Data Reality Check

Understand how data accuracy, coverage gaps, and fragmentation emerged as the #1 blocker to pipeline execution.

What GTM Leaders Plan to Fix

Find out the top fixes leaders would make if they could rebuild their GTM engine before 2026.

Why 2026 GTM Leaders Care About This Report

Top teams are shifting toward fewer, higher-performing plays — and tightening execution for 2026. This report shows the patterns behind that shift.

You can also request a free Verified GTM Data snapshot as part of our December Vendor Replacement Kit (optional).

Note: Full benchmarks and findings available in the complete report.

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