Glossary
The DealSignal Glossary
Welcome aboard. If you’ve found your way here, chances are you’re already immersed in the world of B2B data, which is precisely why we’ve put together a B2B sales and marketing glossary: to assist you in not only walking the walk but also talking (and writing) the talk.
From intricate technicalities to everyday expressions, we’ve curated an assortment of the most prevalent B2B sales and marketing terms and buzzwords. Our focus has been on providing clear and comprehensible definitions, making sure that whether you’re a seasoned professional or a newcomer exploring the intricacies of the B2B data industry, you’ll discover the terms you’re looking for right here.
Our aspiration is that this glossary will serve as a valuable resource across various dimensions of your work.
- ABM Orchestration
- A/B Testing
- Account-Based Advertising (ABA)
- Account-Based Analytics
- Account-Based Experience (ABX)
- Account-Based Marketing (ABM)
- Account-Based Marketing Benchmarks
- Account-Based Marketing Software
- Account-Based Sales (ABS)
- Account-Based Sales Development (ABSD)
- Account Management
- AI-Powered Marketing
- Artificial Intelligence (AI)
- Audience Segmentation
- Audience Targeting
- B2B
- B2B Buyer Intent Data
- B2B Contact Base
- B2B Data
- B2B Data Enrichment
- B2B Data Platform
- B2B Data Solutions
- B2B Demand Generation
- B2B Demand Generation Strategy
- B2B Intent Data
- B2B Intent Data Providers
- B2B Leads
- B2B Marketing
- B2B Marketing Channels
- B2B Marketing Data Providers
- B2B Sales
- B2B Sales Channels
- Behavioral Analytics
- Big Data
- Bottom of the Funnel (BOFU)
- Bounce Rate
- Business Development
- Buyer Intent Data
- Buyer Persona
- Buyer's Journey
- Buying Signal
- Cadence
- Capture for Sales
- Channel marketing
- Churn Rate
- Click-Through Rate (CTR)
- Closed Lost
- Closed Won
- Cold Calling
- Cold Emailing
- Competitive Advantage
- Competitive Analysis
- Competitive Intelligence
- Competitive Landscape
- Contact data
- Contact Discovery
- Content Marketing
- Conversion Funnel
- Conversion rate
- CRM Data
- CRM Enrichment
- CRM Hygiene
- CRM Integration
- Customer Acquisition Cost (CAC)
- Customer Acquisition Funnel
- Customer Centricity
- Customer Data Analysis
- Customer Data Management (CDM)
- Customer Data Platform (CDP)
- Customer Engagement
- Customer Experience (CX)
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
- Customer Loyalty
- Customer Relationship Management (CRM)
- Customer Relationship Marketing (CRMk)
- Customer Retention
- Customer Success
- Data Analysis
- Data Appending
- Database Management
- Data Cleansing
- Data-Driven Lead Generation
- Data-Driven Marketing
- Data Enrichment
- Data Governance
- Data Hygiene
- Data Management Platform (DMP)
- Data Mining
- Data Privacy
- Demand Generation
- Demand Generation Framework
- Demand Side Platform (DSP)
- Digital Advertising
- Digital Analytics
- Digital Marketing
- Digital Strategy
- Digital Transformation
- Discovery Call
- Drip Campaign
- Dynamic Data
- Email Deliverability
- Email Deliverability Rate
- Email Engagement
- Email Marketing
- Email Personalization
- Email Verification
- Employee Advocacy
- Engagement Rate
- Event Marketing
- Funnel Optimization
- Gated Content
- GDPR
- Geotargeting
- Go-to-Market Strategy
- Hot Leads
- Ideal Customer Profile (ICP)
- Inbound Marketing
- Influencer marketing
- Intent-Based Data
- Intent-Based Leads
- Intent data
- Intent leads
- Intent Signals
- Key Performance Indicators (KPIs)
- Keyword Research
- Lead Conversion
- Lead Enrichment
- Lead Enrichment Software
- Lead Enrichment Tools
- Lead Generation
- Lead Generation Funnel
- Lead Generation Software
- Lead Generation Tactics
- Lead Magnet
- Lead Nurturing
- Lead Qualification
- Lead Qualification Process
- Lead Response Time
- Lead Routing
- Lead Scoring
- Lead Scoring Models
- Lead Scrape
- Lookalike Audiences
- Machine Learning (ML)
- Marketing Analytics
- Marketing Attribution
- Marketing Attribution Model
- Marketing Automation
- Marketing Automation Platform
- Marketing Budget Breakdown
- Marketing Funnel
- Marketing Intelligence
- Marketing Metrics
- Marketing Mix
- Marketing Operations
- Marketing Performance
- Marketing Play
- Marketing Qualified Account (MQA)
- Marketing Qualified Lead (MQL)
- Marketing Qualified Opportunity (MQO)
- Market Intelligence
- Messaging Strategy
- Middle of the Funnel (MOFU)
- Multi-Channel Marketing
- Multi-touch attribution
- Net Promoter Score (NPS)
- Nurture Campaign
- Omnichannel Marketing
- Open Rate
- Outbound Marketing
- Outbound Sales
- Pay-per-Click (PPC)
- Persona-Based Marketing
- Pipeline Management
- Pipeline Marketing
- Precision Targeting
- Predictive Analytics
- Predictive Customer Lifetime Value (CLV)
- Predictive Lead Generation
- Predictive Lead Scoring
- Product-qualified Lead (PQL)
- Programmatic Advertising
- Real-time Data
- Referral Marketing
- Retargeting marketing
- Return on Investment (ROI)
- Return on Marketing Investment (ROMI)
- Revenue Operations (RevOps)
- Sales Acceleration
- Sales and Marketing Alignment
- Sales and Marketing Analytics
- Sales and Marketing Funnel
- Sales Coaching
- Sales Compensation
- Sales Conversion Rate
- Sales Cycle
- Sales Demonstration (Demo)
- Sales Development
- Sales Development Representative (SDR)
- Sales Enablement
- Sales Enablement Content
- Sales Enablement Platform (SEP)
- Sales Enablement Technology
- Sales Engagement
- Sales Forecast
- Sales Forecast Accuracy
- Sales Forecasting
- Sales Funnel
- Sales Funnel Metrics
- Sales Intelligence
- Sales Intelligence Platform
- Sales Key Performance Indicators (KPIs)
- Sales Leads
- Sales Metrics
- Sales Operations
- Sales Operations Analytics
- Sales Operations Management
- Sales Performance Management (SPM)
- Sales Performance Metrics
- Sales Pipeline
- Sales Pipeline Management
- Sales Pipeline Reporting
- Sales Pipeline Velocity
- Sales Pipeline Velocity Formula
- Sales Process
- Sales Prospecting
- Sales Prospecting Software
- Sales Prospecting Techniques
- Sales Qualified Lead (SQL)
- Sales Rep Training
- Sales Strategy
- Sales Team Management
- Sales Territory Management
- Sales Territory Planning
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Page (SERP)
- Segmentation
- Site Retargeting
- Smarketing
- Social Media Marketing
- Social Selling
- Software as a Service (SaaS)
- Target Account List (TAL)
- Targeted Marketing
- Top of the Funnel (TOFU)
- Total Addressable Market (TAM)
- Total Audience Measurement
- Trigger Marketing
- Web Scraping
- Website Conversion Rate Optimization (CRO)
- Website Visitor Tracking
- Win/Loss Analysis
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