Blog
Let Search Intent Lead the Way: 6 Intent Data Use Cases
Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and
B2B Email Marketing: Best Practices and Essential Tips for 2024
B2B email marketing should be a part of any successful marketing strategy. While some believe that email is an outdated B2B marketing channel, the data says otherwise.
Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach
Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. This article aims to dissect the implications of these changes
Demand Generation Trends for 2024
It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in
Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024
Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them.
Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo
In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of
B2B Marketing Trends to Master in 2024
Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot
Best Lead Enrichment Tools for 2024
Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.
DealSignal vs. SalesIntel: Best SalesIntel Alternative
In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. This
Hot Leads: The Fastest Way to Convert Interest Into Sales
Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by
Lead Enrichment: Streamline Your Customer Data
Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming
What is Intent Data? An Exclusive Guide for 2024
What is intent data? In this blog, we explain the intricacies of Intent Data compared to Web Tracking and how intent boosts a B2B’s revenue stream.
DealSignal vs. Clearbit: Choosing the Right Data Solution
In a Nutshell Looking for a Clearbit alternative? You’re in the right place. In this blog, we’re putting two big names head-to-head: DealSignal and Clearbit. Whether
DealSignal vs. Lusha: Save Money and Skip the Manual Work
In a Nutshell Searching for high-quality, accurate leads without stretching your budget? Turn your attention to DealSignal. Utilizing state-of-the-art machine learning algorithms, DealSignal extracts the
DealSignal vs LeadIQ: Elevate Your Sales Strategy with the Right B2B Pipeline Generator
In A Nutshell: DealSignal vs. LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and
DealSignal vs Apollo.io: Choose the Right B2B Data Provider to Accelerate Pipeline Generation
In a Nutshell: DealSignal vs Apollo.io DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments,
B2B Marketing Channels with the Best ROI
In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.
How B2B Data Quality Impacts Email Deliverability
According to research from ActiveCampaign, the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing
Shortfalls of Using ABM Platforms for Programmatic Advertising
Last year, we saw a 15% increase in marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn
DealSignal vs Seamless AI: B2B Engines Demystified
In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to
Demand Generation vs. Lead Generation: Key Differences and Strategies
There’s often a lot of misinformation spread about the terms demand generation vs lead generation. Although these functions are closely related, there are distinct differences every marketer should be aware of.
How Data Accuracy Impacts Sales and Marketing Performance and Costs
Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift.
6 Outbound Sales Strategies Fueled by Data
There’s a science to developing effective, high-performing outbound sales strategies—and fresh, accurate, and verified data is a key ingredient.
How to Deliver Pipeline When Your Marketing Budget Is Slashed
Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.
Tips for Filling Sales Pipeline When Missing Quality Leads
Whether it’s due to a lack of prioritization, budget shortfall, or a lack of expertise, sometimes sales teams just don’t get the lead generation support they need from marketing. Ideally, you can collaborate with marketing to fill the gaps. When that’s not possible, sales has to step up and fill them.
The Road to ABM: Small Steps Not Leaps
A 20-year marketing veteran who has built inbound marketing programs at scale, explains why he recommends that companies dip their toe into account-based marketing (ABM) before jumping right into the deep end.
Why ABM Is Reaching New Heights
While inbound marketing isn’t going away, Account-Based Marketing (ABM) is gaining popularity because an increasing number of B2B marketers are finding that it works. If you’re trying to make the argument that your team should try an ABM approach, this infographic of ABM stats will help.
Don’t Let Email Validation Software Throw the Baby Out with Bathwater
Email validation software vendors typically recommend eliminating 40 to 60% of emails from your list—but how many of those emails actually belong to active, high-intent prospects?
How To Improve Email Deliverability
How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and
Marketing Play: 5 Strategies to Execute Before the Clock Runs Out
Heads up! Given B2B sales cycles, is your marketing team prepared to make an impact on this year’s revenue? Here are our five best marketing plays you can run now to achieve your goals and finish the year strong.
How Intent-based ABM Helps Optimize Your Go-To-Market Strategy
Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.
How to Evaluate B2B Data Providers and Find the Best Fit
There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.
Sales and Marketing Alignment: Best Practices to Drive Revenue
It’s an age-old story: sales accuses marketing of sending them “bad” leads, or not generating enough good ones, while marketing accuses sales of not following up on leads they’ve generated, or not following up quickly enough.
Account-based Marketing Benchmarks: Blocks for a Solid Foundation
A majority of marketers say that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting these six foundational building blocks in place.
7 Lead Generation Strategies Supercharged With a Data-Driven Approach
Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.
DealSignal vs. ZoomInfo: Comparison Guide
In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the
B2B Data: Using Quality Data for Better Sales & Marketing Performance
B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies
Did you know that, according to a study by HubSpot, 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching
Intent Data: How to Generate Quality Sales and Marketing Leads
Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.
Account-Based Marketing Strategies: 7 Tactics to Improve Performance
How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM).