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B2B Marketing Budget Allocation

B2B Marketing Budget Allocation: Insights and Breakdown

As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings. Changed workplace habits have an effect on how marketing teams prioritize initiatives and where they spend budgeted dollars.

B2B Digital Marketing Channels with the Best ROI

B2B Digital Marketing Channels with the Best ROI

In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.

B2B Intent Data

Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.

B2B Data Providers

How to Evaluate B2B Data Providers and Find the Best Fit

There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.

b2b data platforms

A Guide to B2B Data Platforms Providers

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? To ensure you’ll get

B2B Demand Generation

B2B Demand Generation: 7 Ultimate Success Factors

As you begin to develop a B2B demand generation strategy or launch new demand gen programs, it’s critical to begin by building up from a strong foundation. After launching demand generation programs that generated over $1 billion in revenue, I’ve developed a repeatable framework of seven critical success factors.

How To Improve Email Deliverability

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and

Email Deliverability

Email Deliverability

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of

better intent data with zoominfo alternatives

What is Intent Data

How Does Intent Data Differ from Web Tracking Data? Understanding the intricacies of web tracking, including measurements, analysis, and reporting, can get confusing. Through web

B2B Marketing Trends In 2022

Creative video content, intent data, AI, and the metaverse—these are just a few key areas that B2B marketers are predicting will be hot in 2022.

B2B Contact Data

Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs

Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift. But what good is spending hours on ad campaigns, email messaging, and other marketing/sales enablement assets when they’re not being delivered to the right people?

Account Based Marketing Strategies

Account-Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM). ABM uses a customized approach and finely-tuned personalization to target the high-value clients that your sales team is targeting and are in the market for your offerings. ABM strategies have been proven to work over and over again, but until recently they were out of reach for many marketers with limited resources.

Marketing Budget Cuts

How to Deliver Pipeline When Your Marketing Budget Is Slashed

Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.

B2B Data

B2B Data: Using Quality Data for Better Sales & Marketing Performance

When 2020 began, we had no idea what the year had in store. B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.

How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.

Why Spring Cleaning is Important for your Martech Stack

Martech tools can pile up like old junk in the garage. This article explains why it’s important to periodically evaluate whether your martech stack still fits your marketing strategy—and it details how simplifying their stack from 22 to 7 tools helped Pramata drive better results.

Good Data Helps Marketing & Sales Feel the Love

It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.

How to Maximize the Impact of Your Conference Attendance

Whether you attend virtually or in-person, industry events are an important way to keep up with current trends and best practices and learn about the newest martech & salestech products that can help you be more effective. Here’s what to do before, during, and after an event to make the most of your participation.

Total Audience Measurement (TAM): Why It's Important for ABM

Total Audience Measurement (TAM): Why It’s Important to Know Before Starting ABM

You need to sell to real people, not accounts on a list. So to create a successful account-based marketing (ABM) strategy, you first need to determine how many people actually fit your target buyer persona. This article highlights a SaaS company that achieved ABM success, starting by measuring their total audience.

ABM Infographic: Why ABM Is Reaching New Heights

While inbound marketing isn’t going away, Account-Based Marketing (ABM) is gaining popularity because an increasing number of B2B marketers are finding that it works. If you’re trying to make the argument that your team should try an ABM approach, this infographic of ABM stats will help.