Blog

Digital Marketing Channels with the Best ROI

In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.

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Did Somebody Ask About Data Quality?

Contact data decays by approximately 2% per month, but all too often, data quality is an afterthought. In this guest post, salestech analyst Michael R. Levy explains the many ways that bad data can negatively impact marketing and sales results.

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Good Data Helps Marketing & Sales Feel the Love

It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.

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How to Maximize the Impact of Your Conference Attendance

Whether you attend virtually or in-person, industry events are an important way to keep up with current trends and best practices and learn about the newest martech & salestech products that can help you be more effective. Here’s what to do before, during, and after an event to make the most of your participation.

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The Starting 5 for a Winning ABM Strategy

Every successful basketball team relies on five principal players who are the best in their respective roles, and also have chemistry to seamlessly run plays and execute on a game plan. Similarly, a winning ABM initiative depends upon having these five “key players” each perform their role and interoperate nicely.

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Why ABM is Reaching New Heights [infographic]

While inbound marketing isn’t going away, Account-Based Marketing (ABM) is gaining popularity because an increasing number of B2B marketers are finding that it works. If you’re trying to make the argument that your team should try an ABM approach, this infographic of ABM stats will help.

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