Account-based Marketing Benchmarks: Blocks for a Solid Foundation
A majority of marketers say that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting these six foundational building blocks in place.
7 Lead Generation Strategies Supercharged With a Data-Driven Approach
Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.
DealSignal vs. ZoomInfo: Comparison Guide
In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the
B2B Data: Using Quality Data for Better Sales & Marketing Performance
B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.
From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies
Did you know that, according to a study by HubSpot, 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching
Intent Data: How to Generate Quality Sales and Marketing Leads
Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.
B2B Marketing Trends to Master in 2023
Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot
The Best Lead Enrichment Software for 2023
Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.
Account-Based Marketing Strategies: 7 Tactics to Improve Performance
How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM). ABM uses a customized approach and finely-tuned personalization to target the high-value clients that your sales team is targeting and are in the market for your offerings. ABM strategies have been proven to work over and over again, but until recently they were out of reach for many marketers with limited resources.
Hot Leads: The Fastest Way to Convert Interest Into Sales
Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by
What is Intent Data? An Exclusive Guide for 2023
What is intent data? In this blog, we explain the intricacies of Intent Data compared to Web Tracking and how intent boosts a B2B’s revenue stream.
Let Search Intent Lead the Way: 5 Intent Data Use Cases
Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and
Unleash Precision Targeting with DealSignal: #1 ZoomInfo Competitor
Consumers face a dizzying array of choices for products and services, and for businesses it has never been so important to attract and retain new
Accuracy Matters: Why You Should Look Into ZoomInfo Alternatives
Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find
Lead Enrichment: Streamline Your Customer Data
Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming
Insights and Breakdown of B2B Marketing Budget Allocation
As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings. Changed workplace habits have an effect on how marketing teams prioritize initiatives and where they spend budgeted dollars.
Data Accuracy & Coverage: Why DealSignal is the #1 Zoominfo Competitor
Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. But is your B2B data provider meeting the
How to Evaluate B2B Data Providers and Find the Best Fit
There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.
B2B Data Enrichment: Marketing Budget and Resource Constraints
The better your data, the better your personalization, segmentation, and automation. Data enrichment enables you to meet your goals more efficiently, despite the resource and budget constraints you’re up against.
Email Engagement Strategy: Accomplish Superior Email Deliverability
How Does Email Engagement Impact Email Deliverability? As you’ve learned, email deliverability is important but did you know that email engagement is just as critical?
A Guide to B2B Data Platforms Providers
With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? To ensure you’ll get
7 Ultimate Success Factors of B2B Demand Generation
As you begin to develop a B2B demand generation strategy or launch new demand gen programs, it’s critical to begin by building up from a strong foundation. After launching demand generation programs that generated over $1 billion in revenue, I’ve developed a repeatable framework of seven critical success factors.
How B2B Data Quality Impacts Email Deliverability
According to research from ActiveCampaign, the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing
How To Improve Email Deliverability
How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and
Everything You Need to Know about Email Deliverability
What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of
Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2022
Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them.
Shortfalls of Using ABM Platforms for Programmatic Advertising
Last year, we saw a 15% increase of marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn
B2B Marketing Channels with the Best ROI
In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.
Demand Generation vs. Lead Generation: Key Differences and Strategies
There’s often a lot of misinformation spread about the terms demand generation vs lead generation. Although these functions are closely related, there are distinct differences every marketer should be aware of.
B2B Email Marketing: Best Practices and Essential Tips for 2022
B2B email marketing should be a part of any successful marketing strategy. While some believe that email is an outdated B2B marketing channel, the data says otherwise.
Don’t Let Email Validation Software Throw the Baby Out with Bathwater
Email validation software vendors typically recommend eliminating 40 to 60% of emails from your list—but how many of those emails actually belong to active, high-intent prospects?
Sales and Marketing Alignment: Best Practices to Drive Revenue
It’s an age-old story: sales accuses marketing of sending them “bad” leads, or not generating enough good ones, while marketing accuses sales of not following up on leads they’ve generated, or not following up quickly enough.
How Data Accuracy Impacts Sales and Marketing Performance and Costs
Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift. But what good is spending hours on ad campaigns, email messaging, and other marketing/sales enablement assets when they’re not being delivered to the right people?
5 Outbound Sales Strategies Fueled by Data
There’s a science to developing effective, high-performing outbound sales strategies—and fresh, accurate, and verified data is a key ingredient.
Tips for Filling Sales Pipeline When Missing Quality Leads
Whether it’s due to a lack of prioritization, budget shortfall, or a lack of expertise, sometimes sales teams just don’t get the lead generation support they need from marketing. Ideally, you can collaborate with marketing to fill the gaps. When that’s not possible, sales has to step up and fill them.
How to Deliver Pipeline When Your Marketing Budget Is Slashed
Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.
How Great B2B Data Helps Sales & Marketing Performance and Revenue
Are you feeling the pressure to prove your worth to your organization? Has the shift to remote work exposed the fractures in your processes? Or, are you challenged to do more with less due to budget and resource constraints? High-quality contact data can be used to address all of those challenges, and more.
Marketing Plays: 5 Strategies to Execute Before the Clock Runs Out
Heads up! Given B2B sales cycles, is your marketing team prepared to make an impact on this year’s revenue? Here are our five best marketing plays you can run now to achieve your goals and finish the year strong.
How Intent-based ABM Helps Optimize Your Go-To-Market Strategy
Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.
Why Spring Cleaning is Important for your Martech Stack
Martech tools can pile up like old junk in the garage. This article explains why it’s important to periodically evaluate whether your martech stack still fits your marketing strategy—and it details how simplifying their stack from 22 to 7 tools helped Pramata drive better results.