B2B Digital Marketing Channels with the Best ROI

B2B Marketing Channels with the Best ROI

In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.

B2B Contact Data

How Data Accuracy Impacts Sales and Marketing Performance and Costs

Whether you’re in sales or marketing, the last thing you think of when launching a new campaign is how accurate all the emails and phone numbers in your CRM are. After all, it’s the hours of creative workshopping and strategic thinking that are the heavy lift.

Marketing Budget Cuts

How to Deliver Pipeline When Your Marketing Budget Is Slashed

Learn the specific steps to take and the tools you’ll need to ride out any budget crisis, continue to drive leads and contribute to revenue, and be well-positioned to make your case for additional marketing budget in the future.

How To Fill Your Sales Pipeline When Marketing Isn't Delivering Enough Quality Leads

Tips for Filling Sales Pipeline When Missing Quality Leads

Whether it’s due to a lack of prioritization, budget shortfall, or a lack of expertise, sometimes sales teams just don’t get the lead generation support they need from marketing. Ideally, you can collaborate with marketing to fill the gaps. When that’s not possible, sales has to step up and fill them.

Email Deliverability is important to your marketing and sales teams

How To Improve Email Deliverability

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and

B2B Data Providers

How to Evaluate B2B Data Providers and Find the Best Fit

There are so many B2B data vendors to choose from that you may feel overwhelmed. This article provides a list of the key criteria to consider when evaluating vendors and explains how to evaluate each requirement, so you can make the right decision for your team.

Sales and Marketing Alignment

Sales and Marketing Alignment: Best Practices to Drive Revenue

It’s an age-old story: sales accuses marketing of sending them “bad” leads, or not generating enough good ones, while marketing accuses sales of not following up on leads they’ve generated, or not following up quickly enough.

Dealsignal vs. ZoomInfo

DealSignal vs. ZoomInfo: Comparison Guide

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? DealSignal is the answer. Using cutting-edge machine learning algorithms, DealSignal identifies the

B2B Data

B2B Data: Using Quality Data for Better Sales & Marketing Performance

B2B marketing budgets are tighter, teams are smaller, and resources will be constrained for the foreseeable future. Yet your leadership’s expectations likely haven’t changed. Learn why data is your secret weapon for seizing control and reaching your goals, despite the hurdles caused by the pandemic.

B2B Intent Data

Intent Data: How to Generate Quality Sales and Marketing Leads

Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.

B2B Marketing Trends 2023

B2B Marketing Trends to Master in 2023

Creative video content, intent data, AI, and the metaverse – these are just a few key areas that B2B marketers are predicting will be hot

The Best Lead Enrichment Software 2023

Best Lead Enrichment Software for 2023

Discover the best lead enrichment software for your B2B business in 2023. Learn key pain-points to consider and why we think our top choice is perfect for you.

B2B Marketing Budget Allocation

Insights and Breakdown of B2B Marketing Budget Allocation

As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings.