Why Spring Cleaning is Important for your Martech Stack

Why Spring Cleaning is Important for your Martech Stack

Martech tools can pile up like old junk in the garage. This article explains why it’s important to periodically evaluate whether your martech stack still fits your marketing strategy — and it details how simplifying their stack from 22 to 7 tools helped Pramata drive better results.

Did Somebody Ask About Data Quality?

Did Somebody Ask About Data Quality?

Contact data decays by 2% per month, but all too often, data quality is an afterthought. In this guest post, analyst Michael R. Levy explains the many ways that bad data can negatively impact marketing and sales results.

Good Data Helps Marketing & Sales Feel the Love

Good Data Helps Marketing & Sales Feel the Love

It’s the old story: Sales accuses Marketing of sending them “bad” leads, or not generating enough good ones. Marketing accuses Sales of not following up on leads they’ve generated, or not following up quickly enough. What can bring Marketing and Sales together so they can work more effectively as a revenue generating team? Good data.

How to Maximize the Impact of Your Conference Attendance

How to Maximize the Impact of Your Conference Attendance

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Actively participating in industry events and...

The 6 Building Blocks for a Solid ABM Foundation

The 6 Building Blocks for a Solid ABM Foundation

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful...

How Pre-event Campaigns Help You Maximize Attendee Engagement & ROI

How Pre-event Campaigns Help You Maximize Attendee Engagement & ROI

Are events one of your biggest marketing budget line items? If so, you’re not alone. In fact, a recent benchmarking study found that events account for 21.3% of marketing budgets. With that much at stake, you need to do all you can to drive ROI, and that starts with effective pre-event promotions.

The Starting 5 for a Winning ABM Strategy

The Starting 5 for a Winning ABM Strategy

This year’s March Madness (NCAA college basketball tournament) has certainly had its share of bracket-busting surprises—guess we can all stop daydreaming about how we might have spent the extra cash from the office pool! Every basketball team relies on...

 

Get Blog Alerts

Like what you see? Subscribe to receive new article alerts and exclusive event invitations.
  • This field is for validation purposes and should be left unchanged.
Share This