2025 GTM Leader Benchmark Report

What 1,000+ GTM leaders exposed about the top growth programs for 2025,
the pipeline plays they’re scaling in 2026 — and the GTM data gaps blocking both.

2025 GTM Leader Benchmark Report: Pipeline Generation & GTM Data

What’s inside​

2025 Pipeline Benchmarks

See which channels delivered pipeline this year — and how performance varied across GTM roles and company types.

2026 Pipeline Growth Priorities

Learn how top teams are realigning spend and doubling down on outbound, ABM, and AI-supported programs.

GTM Data Reality Check

Understand why data accuracy, coverage, and fragmentation emerged as the most common blockers to pipeline execution.

What GTM Leaders Would Change

The biggest changes leaders wish they could make to strengthen their execution for 2026.

Note: Full benchmarks and findings available in the complete report.

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