95% of DG teams have ≤10 people (80% ≤5). DG Leaders are forced to do more with less—driving efficiency with automation, AI and verified data.
Inbound (65%) and Events (51%) remain core, but ABM (67%) and SDR enablement (44%) are top initiatives over the next 6 months. Balanced portfolios deliver better results.
70%+ are piloting AI for assistive tasks like content creation, transcription, and personalization. Only a handful ( <10%) are embedding AI deeper into workflows.
Data Vendor satisfaction averages just 6/10, with 71% of leaders calling themselves detractors. Top complaints: outdated contacts, weak signals, and poor integrations. Many are moving toward workflow-first, verification-based tools.
71% plan to expand ABM, 58% are scaling digital campaigns, 48% are investing in AI/automation, and 33% are prioritizing data quality & targeting improvements.
Note: This is just the highest of the highlights. For the full findings – benchmarks across 23 questions: AI use cases, pipeline mix, and vendor evaluations – download the survey deck.
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