2026 Benchmark · Demand Gen & Growth

The 2026 Demand Gen Benchmark

What demand gen and growth leaders are prioritizing in 2026 - pipeline plans, channel mix, AI adoption, and the data underneath it - and where your team stands against your peers.

$100 gift card for completions
Responses are aggregated - no individual or company is identified.
70%
of GTM teams now use AI in outreach and prospecting.
5.9/10
average satisfaction with current B2B data vendors among operations leaders.
85%
of Demand Gen & Growth leaders plan to add or change their data tool in their stack in the next year.
Source: DealSignal GTM surveys, 2025, n = 200+

Trusted by go-to-market teams at

Why take it

A few minutes of your time, three things back.

01

Get the benchmark

The full 2026 report at close - peer priorities, pipeline plans, channel mix, AI adoption, and data benchmarks. The peer data your 2H plan and board deck are missing.

02

Get paid for your time

A $100 gift card for every completion - sent within days, not weeks.

03

Grade your own data (optional)

If you want, opt into a free accuracy test of your current contact data - what's stale, what's wrong, where the gaps are.

Who it's for

Demand Gen, Growth, Performance Marketing, and Marketing leaders at B2B companies.

Demand Gen Growth Performance Marketing CMO / Marketing
RevOps or Sales Ops? Your benchmark is already live - get the 2026 RevOps Data Benchmark →
What's inside

A read on your peers, across the things you own.

01

Priorities & initiatives

What demand gen leaders are focused on for the next 3–6 months.

02

Pipeline & channel mix

Where pipeline is actually coming from in 2026 - and where it's headed.

03

AI adoption

Which AI capabilities and tools teams are putting to work right now.

04

Data & tooling

What's powering the stack - and what's holding it back.

Questions

What you'll want to know.

About 6 minutes. We timed it - and we'd rather under-promise than waste yours.

Responses are aggregated; no individual or company is identified in the published report.

Within days of a completion, to the email you provide.

You’re in a demand gen, growth, or marketing leadership role and you finish the full survey through to the final screen without an early exit.

Tuesday, June 30, 2026.

The full 2026 Demand Gen Benchmark report when it publishes, plus optional access to a free accuracy test of your current data.

6 minutes. $100. The peer data your 2H plan is missing.