REQUEST DEMO

The 2026 Demand Gen Data Benchmark

How marketing leaders are tackling AI-driven campaigns, ABM, pipeline velocity and data quality in 2026

6 minute survey
$100 gift card for qualified completions
Responses are aggregated - no individual or company is identified

70%
of GTM teams now use AI in outreach - most are feeding it unverified data

5.9/10
average satisfaction with current B2B data vendors among operations leaders.

85%
of growth leaders said they're open to evaluating a verified-data alternative

Source: DealSignal GTM surveys, 2025, n=200+

WHY TAKE IT?

  • Get the benchmark. Full 2026 DG report at close - channel mix, AI adoption, data-vendor satisfaction - peer data you can take straight into 2H planning and the board deck.
  • Get paid for your time. $100 gift card for qualified completions, sent within days, not weeks.
  • See your own data graded. Eligible respondents can opt into a free accuracy test of their current contact data - what's stale, what's wrong, where the gaps are.

WHO IT'S FOR?

Demand Gen, Marketing Operations, Growth, Performance Marketing, and Marketing leaders at B2B companies.

(RevOps and Sales Ops leaders: your benchmark is here → View RevOps Results)

Trusted by RevOps teams at

Frequently Asked Questions

About [X] minutes. We timed it.

Responses are aggregated; no individual or company is identified in the published report.

Within days of a qualified completion, to the email you provide.

You’re in a demand gen / marketing ops / marketing leadership role and complete the full survey.

Tuesday, June 30, 2026.

The full 2026 Demand Gen Data Benchmark report when it publishes, plus optional access to a free accuracy test of your current data.

5 minutes. $100.

The peer data your 2H plan is missing.