Side-by-side charts for multi-channel contributors and #1 channel contribution ranges (e.g., SDR 30–95%) so you can benchmark your mix and reallocate with confidence.
Where AI delivers today—conversation intelligence & email personalization— and why predictive scoring lags without verified data and embedded workflows.
The top integrity issues (accuracy, coverage, integrations) and a pragmatic vendor scorecard (verified accuracy, ICP coverage, refresh cadence, native CRM/SEP integrations).
What leaders are doing now—process improvements (65%), AI outreach (57%), intent/buying signals (57%)—with quick wins you can present to leadership.
Note: Multi-select & Top-3 questions don’t sum to 100% (by design).
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