Deep-dive on multi-channel contributors and #1 channel contribution ranges (e.g., SDR 30–95%) with guidance to rebalance your mix.
Where AI helps now—conversation intelligence & email personalization— and what’s needed before predictive scoring pays off.
Accuracy, coverage, integrations: the blockers behind low satisfaction and churn—plus a vendor scorecard (verified accuracy, ICP coverage, refresh cadence, native CRM/SEP integrations).
A pragmatic checklist to implement process improvements (65%), AI outreach (57%), and intent/buying signals (57%).
Note: Multi-select & Top-3 questions don’t sum to 100% (by design).
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