Michael R. Levy is the Principal of GZ Consulting, a market research and competitive intelligence consultancy which focuses on the information services industry. Services include market sizing, market research, competitive profiling, product strategy, licensing advice, competitor benchmarking, and sales enablement. His weekly Market Insights Newsletter covers the Sales Intelligence, DaaS, Data Hygiene, and Predictive Analytics spaces. Follow Michael on Twitter @Michael_R_Levy.
Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.
