Tabitha Adams is a demand generation and marketing operations expert with 10+ years experience helping companies develop end-to-end strategies that encompass customer experience, campaign strategy and the supporting marketing operations processes + stack. She earned an MBA from UC Irvine and serves on the Board of The Growth Ops community.
Account-based strategies have been a hot topic for a few years now, but getting it right is still a mix of art and science. An experienced ABM marketer shares the key ingredients you need for ABM success.
