Case Study:How Elementum Eliminated Manual Contact Research with DealSignal
Driving growth by feeding Account Development complete, accurate contacts
Elementum’s Demand Marketing team was searching for a way to connect with the right contacts in their target markets and reach their total audience in the shortest amount of time.
It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. They needed to keep the Account Development team fed with good contacts and their current methods weren’t scalable.
They tried one large, popular contact research platform, but found that either much of the contact and account data was out of date or it just didn’t have relevant contacts in Elementum’s target accounts. Then they tried DealSignal
DealSignal on-demand contact discovery has helped Elementum’s Demand Marketing & Account Development teams:
- Eliminate tedious research, saving 10+ hours per week
- Increase target audience coverage by avg. of 24x
- Reduce marketing program launch time from 2 weeks to 1 day
- Zero in on target buyers who fit their unique ICP
Read the case study to learn more about how DealSignal is helping Elementum increase efficiency and drive sales results!
“To me, data quality is the most important thing, and the reason we’re staying with DealSignal.”Mary Anne Berena