Improving data quality drives Marketing ROI
FloQast’s Marketing leaders understand that if Sales can’t take action on the leads they generate, they’re not delivering any value. High lead volume is great, but not if the contact or account data is incomplete or inaccurate.
Having been burned before by data quality issues that put their marketing automation platform at risk, FloQast’s Marketing team wouldn’t compromise this time.
FloQast needed to accurately enrich their inbound and event leads, and increase their audience coverage with targeted decision-maker lists, to ensure that Sales could reach out to potential buyers with highly personalized messages—without wasting time on manual research.
In this case study, you’ll learn how DealSignal has helped FloQast:
- 5x Audience coverage of their core buyer persona in target accounts
- Achieve 98-99% email deliverability for enriched contacts
- Reduce post-event follow-up time by avg. of two days
Download now to learn how complete, accurate data is helping FloQast drive real results.