In the wake of dramatic budget and staffing cuts, B2B marketing and sales teams are under increasing pressure to prove their value. This article will help you sort out which digital marketing channels can help you achieve your awareness, pipeline, and revenue goals and deliver the best ROI.
Heads up! Given B2B sales cycles, the clock is quickly running out for marketers to make an impact on this year’s revenue. Here are 5 winning marketing plays you can run now to achieve your goals and finish the year strong.
Account-based marketing (ABM) helps Marketing & Sales teams focus on best-fit buyers. This article explains how adding intent data helps you increase conversions by optimizing your outreach timing to ideal buyers that are actively in-market.
