As B2B marketing teams begin budget planning, there’s no question that the global pandemic has changed the marketing landscape. Although we’re seeing trade shows and networking events slowly making their way back, there are more users working from home and more virtual meetings. Changed workplace habits have an effect on how marketing teams prioritize initiatives and where they spend budgeted dollars.
How do successful sales and marketing teams make important connections with large clients and land massive accounts? One tried-and-true strategy is account-based marketing (ABM). ABM uses a customized approach and finely-tuned personalization to target the high-value clients that your sales team is targeting and are in the market for your offerings. ABM strategies have been proven to work over and over again, but until recently they were out of reach for many marketers with limited resources.
There’s a science to developing effective, high-performing outbound sales strategies—and fresh, accurate, and verified data is a key ingredient.
