The Secret Sauce of ABM Success

Data gives you knowledge—and consequently, more power as a marketer. Your lead generation strategies become even more powerful when you have the right information in your hands.

Research shows that the average B2B buyer spends 67 percent of the buyer journey digitally—the challenge you’re faced with is finding these buyers before they choose an alternative solution. You can address this challenge head-on with the help of intent data. Here’s why.

Contact data decays by approximately 2% per month, but all too often, data quality is an afterthought. In this post, learn how bad CRM data can negatively impact Sales and Marketing results.