Customer Data Management (CDM) refers to the strategic process of collecting, organizing, maintaining, and utilizing customer-related information in a structured and secure manner. The goal of CDM is to ensure that businesses have access to accurate, complete, and up-to-date customer data that can be leveraged for various purposes, such as improving customer experiences, enhancing marketing efforts, and making informed business decisions.
Customer Data Management is a strategic approach that helps businesses harness the power of customer data for improved customer experiences, targeted marketing, and informed decision-making. By centralizing, cleaning, and enriching customer data, organizations can cultivate deeper customer relationships and gain a competitive advantage in the market.
