How leaders balance Inbound (60%) with SDR/Events/Field/Referrals, plus #1 channel contribution ranges (e.g., SDR 30–95%) you can use to sanity-check your own mix.
What’s mainstream now—call intelligence (79%), email personalization (70%)—and why predictive scoring (5%) remains niche without trustworthy data and embedded workflows.
The cost of inaccurate CRM data (top complaint for 75%) and a practical scorecard: verified accuracy, ICP coverage, refresh speed, native integrations.
Why leaders choose process improvements (65%), AI outreach (57%), and intent/buying signals (57%) over incentives or more headcount—and what to do first.
Note: Multi-select & Top-3 questions don’t sum to 100% (by design).
