Account-Based Advertising (ABA) is a targeted marketing strategy that focuses on reaching specific high-value accounts or companies rather than a broader audience. In this approach, marketers tailor their advertising efforts to resonate with the needs and interests of a select group of target accounts, aiming to create personalized and relevant content that speaks directly to their challenges and goals.
ABA involves precise audience segmentation and the utilization of various advertising channels such as display ads, social media, search engine marketing, and content marketing to engage with the chosen accounts. This strategy often requires close collaboration between marketing and sales teams to identify the most promising accounts and develop a coordinated approach for outreach.
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