Account-Based Analytics refers to the practice of analyzing and measuring the performance of account-based marketing (ABM) campaigns and strategies. It involves the collection, interpretation, and utilization of data to gain insights into the effectiveness and impact of ABM initiatives on targeted accounts and overall business outcomes.
In Account-Based Analytics, data is collected from various sources, including marketing automation platforms, customer relationship management (CRM) systems, website analytics, and sales data. This data is then analyzed to assess key metrics and indicators, such as engagement rates, conversion rates, pipeline growth, revenue generated, and return on investment (ROI).
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