Account-Based Analyticsrefers to the practice of analyzing and measuring the performance of account-based marketing (ABM) campaigns and strategies. It involves the collection, interpretation, and utilization of data to gain insights into the effectiveness and impact of ABM initiatives on targeted accounts and overall business outcomes.
In Account-Based Analytics, data is collected from various sources, including marketing automation platforms, customer relationship management (CRM) systems, website analytics, and sales data. This data is then analyzed to assess key metrics and indicators, such as engagement rates, conversion rates, pipeline growth, revenue generated, and return on investment (ROI).
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Demand Gen Report’s Solution Spotlight recently featured the DealSignal Data Platform. The article details DealSignal’s features, benefits, target users, sample customers, and more.
Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.
Choosing the right B2B data provider can be overwhelming. This essential guide will help you understand the differences among various types of providers and which performance factors really matter, so you can weigh your options and make the right choice.