Account-Based Experience (ABX)

« Back to Glossary Index

Account-Based Experience (ABX) refers to a strategic approach in B2B marketing and sales that focuses on delivering personalized, cohesive, and value-driven experiences to individual target accounts. ABX extends beyond traditional marketing and sales tactics by integrating various touchpoints and interactions to create a seamless and impactful journey for key accounts.

Account-Based Experience enhances the overall customer journey by providing tailored, meaningful, and memorable interactions for target accounts. It aligns marketing and sales efforts to create a cohesive narrative, reinforces brand messaging, and drives higher engagement, conversion rates, and customer satisfaction. ABX is particularly valuable for businesses that prioritize building strong, personalized relationships with key accounts and seek to differentiate themselves in a competitive B2B landscape." alt="DealSignal" class="wp-image-2241 size-full" srcset=" 1024w, 300w, 768w, 1200w" sizes="(max-width: 1024px) 100vw, 1024px" />

ABM Effectiveness

Get complete, accurate contact & account data to drive ABM engagement

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »