Account-Based Marketing (ABM) Software refers to specialized software platforms and tools designed to facilitate, automate, and optimize the execution of Account-Based Marketing strategies. ABM software empowers marketing and sales teams to identify, engage, and nurture high-value target accounts in a personalized and coordinated manner, ultimately driving revenue growth and customer acquisition.
Popular Account-Based Marketing Software solutions include Demandbase, Terminus, Engagio, RollWorks, and Triblio, among others. These platforms help organizations execute ABM strategies with greater efficiency, precision, and effectiveness, leading to improved customer engagement, higher conversion rates, and increased revenue from targeted accounts.
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