Audience Segmentation

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Audience Segmentation is a marketing strategy that involves dividing a broader target audience into smaller, more defined segments based on shared characteristics, behaviors, preferences, or demographics. By segmenting the audience, businesses can tailor their marketing efforts to effectively reach and engage specific groups, enhancing the relevance and impact of their messages.

Audience segmentation is a fundamental practice in modern marketing, helping businesses efficiently allocate resources, improve customer engagement, and enhance overall marketing effectiveness. It enables marketers to connect with their target audience on a more personal level, fostering stronger relationships and driving business growth.

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