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B2B Sales, short for Business-to-Business Sales, refers to the process of selling products or services from one business entity to another. Unlike B2C (Business-to-Consumer) sales, which involve selling to individual consumers, B2B sales involve transactions between companies, where the buyer is typically a business or organization seeking to meet its operational needs or objectives.
B2B sales play a crucial role in driving business growth by providing products and services that address the unique needs of other businesses. Effective B2B sales strategies involve understanding the buyer’s industry, building relationships, offering tailored solutions, and delivering value that contributes to the buyer’s success.
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