« Back to Glossary Index

B2B, or Business-to-Business, refers to the commerce and interactions that occur between two or more businesses or organizations, rather than transactions involving consumers (B2C). B2B transactions encompass the buying and selling of goods, services, or solutions that are intended for use within the business operations of the purchasing entity. This category covers a wide range of industries, products, and services that support the functioning and growth of businesses.

B2B interactions drive economies, innovation, and growth by facilitating the exchange of goods, services, and knowledge between businesses. From the manufacturing of components to the delivery of sophisticated software solutions, B2B is a fundamental pillar of modern commerce that shapes industries, influences strategies, and fuels progress.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like

TAM Analysis CEOs in the US

TAM analysis: CEOs in the US

Accurately targeting CEOs and Founders on LinkedIn has never been more crucial—and challenging. This insightful report meticulously filters LinkedIn’s vast pool of professionals, ensuring you

Read More »

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »