B2B, or Business-to-Business, refers to the commerce and interactions that occur between two or more businesses or organizations, rather than transactions involving consumers (B2C). B2B transactions encompass the buying and selling of goods, services, or solutions that are intended for use within the business operations of the purchasing entity. This category covers a wide range of industries, products, and services that support the functioning and growth of businesses.
B2B interactions drive economies, innovation, and growth by facilitating the exchange of goods, services, and knowledge between businesses. From the manufacturing of components to the delivery of sophisticated software solutions, B2B is a fundamental pillar of modern commerce that shapes industries, influences strategies, and fuels progress.
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