Bottom of the Funnel (BOFU) refers to the final stage in the sales and marketing funnel, where potential customers have progressed through the earlier stages of awareness and consideration and are now close to making a purchasing decision. The BOFU represents the phase where leads have been qualified and are considered highly likely to convert into paying customers.
The Bottom of the Funnel (BOFU) represents the culmination of the customer’s journey from initial awareness to decision-making. It’s a critical phase where the efforts of marketing and sales teams converge to convert qualified leads into loyal customers.
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