Bottom of the Funnel (BOFU)

« Back to Glossary Index

Bottom of the Funnel (BOFU) refers to the final stage in the sales and marketing funnel, where potential customers have progressed through the earlier stages of awareness and consideration and are now close to making a purchasing decision. The BOFU represents the phase where leads have been qualified and are considered highly likely to convert into paying customers.

The Bottom of the Funnel (BOFU) represents the culmination of the customer’s journey from initial awareness to decision-making. It’s a critical phase where the efforts of marketing and sales teams converge to convert qualified leads into loyal customers.

dealsignal.com/wp-content/uploads/2020/11/dealsignal_social_share_image-1024x538.png" alt="DealSignal" class="wp-image-2241 size-full" srcset="https://www.dealsignal.com/wp-content/uploads/2020/11/dealsignal_social_share_image-1024x538.png 1024w, https://www.dealsignal.com/wp-content/uploads/2020/11/dealsignal_social_share_image-300x158.png 300w, https://www.dealsignal.com/wp-content/uploads/2020/11/dealsignal_social_share_image-768x403.png 768w, https://www.dealsignal.com/wp-content/uploads/2020/11/dealsignal_social_share_image.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" />
« Back to Glossary Index

DealSignal

DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like

Resources

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »