Bounce Rate refers to a metric used in digital marketing and website analytics to measure the percentage of visitors who land on a webpage and then leave without interacting further or navigating to other pages on the same website. A high bounce rate can indicate that visitors are not finding the content relevant or engaging, which could point to issues with the page’s quality, relevance, or user experience.
Bounce Rate provides insights into how effectively a webpage engages its visitors. While a high bounce rate might indicate issues, context matters, and analyzing other metrics in conjunction with bounce rate can provide a more accurate understanding of user behavior and the effectiveness of your website’s content and design.
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