Buyer Intent Data refers to the behavioral signals and online activities exhibited by potential buyers as they research products, services, or solutions online. This data provides insights into the interests, needs, and readiness of prospects to make purchasing decisions. By analyzing buyer intent data, businesses can identify and engage with prospects who are actively considering making a purchase, allowing for more targeted and effective marketing and sales efforts.
Buyer intent data is a valuable resource that empowers businesses to engage with prospects at the right time with the right message, increasing the chances of conversion and ultimately driving revenue growth. It helps bridge the gap between marketing and sales by providing actionable insights that guide personalized interactions with potential buyers.