A Buyer Persona, also known as a Customer Persona or Audience Persona, is a semi-fictional representation of an ideal customer based on market research and real data. It is a comprehensive profile that provides deep insights into the characteristics, behaviors, preferences, and needs of a specific target audience segment. Buyer personas are used by businesses to understand and empathize with their customers, enabling them to create more effective marketing, sales, and product strategies.
Buyer personas serve as powerful tools for businesses to align their efforts with the needs and preferences of their target audience. By creating accurate and detailed representations of their ideal customers, businesses can enhance their customer-centric approach and drive more effective marketing and sales outcomes.