Buyer’s Journey

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The Buyer’s Journey refers to the process that a potential customer goes through when considering, evaluating, and ultimately making a purchase decision. It’s a framework that helps businesses understand and map out the various stages and interactions that customers experience as they move from being unaware of a product or service to becoming a loyal customer. The concept is widely used in marketing and sales to tailor strategies and content to match the customer’s needs and behaviors at each stage of their journey.

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