« Back to Glossary Index

In marketing and sales, “cadence” refers to the rhythm, sequence, and frequency at which communications are delivered to prospects or customers over a defined period. It involves a carefully planned schedule of interactions, messages, and touchpoints designed to engage, nurture, and guide individuals through their buyer’s journey or customer lifecycle. Cadence plays a crucial role in maintaining consistent communication, building relationships, and driving desired actions.

Creating an effective cadence requires understanding the target audience, their behaviors, and the nuances of the industry. By implementing a well-structured cadence, businesses can build stronger relationships, guide prospects and customers toward desired actions, and ultimately drive conversions and revenue growth.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


TAM analysis: CEOs in the US

Accurately targeting CEOs and Founders on LinkedIn has never been more crucial—and challenging. This insightful report meticulously filters LinkedIn’s vast pool of professionals, ensuring you

Read More »

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »