In marketing and sales, “cadence” refers to the rhythm, sequence, and frequency at which communications are delivered to prospects or customers over a defined period. It involves a carefully planned schedule of interactions, messages, and touchpoints designed to engage, nurture, and guide individuals through their buyer’s journey or customer lifecycle. Cadence plays a crucial role in maintaining consistent communication, building relationships, and driving desired actions.
Creating an effective cadence requires understanding the target audience, their behaviors, and the nuances of the industry. By implementing a well-structured cadence, businesses can build stronger relationships, guide prospects and customers toward desired actions, and ultimately drive conversions and revenue growth.
