Closed Lost

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Closed Lost is a term used in sales and marketing to describe a sales opportunity that has reached the end of the sales process but has not resulted in a successful deal or sale. When a sales opportunity is marked as “Closed Lost,” it means that the potential customer or client has decided not to move forward with the proposed product or service, and the sales team has lost the opportunity to secure the deal.

By effectively managing and analyzing Closed Lost opportunities, sales teams can gain valuable insights to refine their strategies, enhance customer interactions, and ultimately increase their win rate.

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