Cold Calling is a sales prospecting technique where a salesperson initiates a phone call to a potential customer who has not expressed prior interest or engagement with the company’s products or services. It involves reaching out to individuals or businesses who are not familiar with the salesperson or the offering, with the goal of generating interest, identifying potential leads, and ultimately securing sales opportunities.
Cold calling remains a widely used technique in sales prospecting, although its effectiveness and reception can vary based on factors such as industry, target audience, and the quality of the sales approach.
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