Competitive Intelligence

« Back to Glossary Index

Competitive Intelligence is the systematic process of gathering, analyzing, and interpreting information about competitors, industry trends, and market dynamics to gain insights and make informed strategic decisions. This practice allows businesses to understand their competitive landscape, identify opportunities, anticipate threats, and develop effective strategies for growth and differentiation.

Competitive intelligence is a dynamic practice that enables businesses to navigate complex market landscapes, anticipate challenges, and capitalize on opportunities. By understanding the actions and strategies of competitors, businesses can position themselves strategically, adapt to changes, and create value for their customers and stakeholders.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »