A conversion funnel, also known as a sales funnel or marketing funnel, is a conceptual framework used in marketing and sales to illustrate the stages that potential customers go through on their journey from initial awareness of a product or service to making a purchase decision. The funnel analogy represents the gradual narrowing of the audience as they progress through each stage, with the ultimate goal of converting a higher percentage of leads into paying customers. The conversion funnel helps businesses understand and optimize the customer journey, identify areas for improvement, and guide their marketing and sales strategies.
The conversion funnel is a dynamic tool that allows businesses to visualize, analyze, and optimize the customer journey, ultimately leading to improved customer acquisition, retention, and overall business success.
