CRM Hygiene refers to the process of ensuring that the data stored in a Customer Relationship Management (CRM) system is accurate, up-to-date, consistent, and free from errors. It involves regular maintenance, validation, and cleaning of CRM data to improve its quality and reliability. Effective CRM hygiene practices are essential to ensure that businesses can make informed decisions, optimize customer interactions, and achieve better sales and marketing outcomes.
CRM hygiene is crucial for maintaining the integrity of CRM data and ensuring that it remains a reliable and valuable asset for the organization. By consistently practicing CRM hygiene, businesses can maximize the benefits of their CRM system, drive operational.