Customer Centricity

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Customer Centricity refers to a business philosophy and strategy that places the customer at the center of all decision-making processes, aiming to create exceptional customer experiences and drive long-term customer loyalty. It involves understanding and addressing the needs, preferences, and expectations of customers throughout their entire journey with a brand, from initial awareness to post-purchase support.

Customer Centricity emphasizes the importance of understanding, meeting, and exceeding customer needs to build strong, lasting relationships. By putting customers at the heart of decision-making processes, businesses can enhance customer satisfaction, drive brand loyalty, and achieve sustainable growth.

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