Customer Data Management (CDM)

« Back to Glossary Index

Customer Data Management (CDM) refers to the strategic process of collecting, organizing, maintaining, and utilizing customer-related information in a structured and secure manner. The goal of CDM is to ensure that businesses have access to accurate, complete, and up-to-date customer data that can be leveraged for various purposes, such as improving customer experiences, enhancing marketing efforts, and making informed business decisions.

Customer Data Management is a strategic approach that helps businesses harness the power of customer data for improved customer experiences, targeted marketing, and informed decision-making. By centralizing, cleaning, and enriching customer data, organizations can cultivate deeper customer relationships and gain a competitive advantage in the market.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like

TAM Analysis CEOs in the US

TAM analysis: CEOs in the US

Accurately targeting CEOs and Founders on LinkedIn has never been more crucial—and challenging. This insightful report meticulously filters LinkedIn’s vast pool of professionals, ensuring you

Read More »

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »