Customer engagement refers to the interactions, experiences, and relationships that customers have with a brand, product, or service. It encompasses the various ways in which customers connect with a business, both online and offline, and the efforts made by the business to foster positive and meaningful interactions. Effective customer engagement is essential for building strong customer relationships, increasing loyalty, and driving business growth.
Customer Engagement encompasses the holistic approach businesses take to create meaningful and valuable interactions with their customers. By delivering personalized experiences, building relationships, and focusing on customer needs, businesses can foster strong engagement, increase customer loyalty, and drive long-term success.