Customer Experience (CX)

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Customer Experience (CX) refers to the overall perception and feelings that customers have about a brand, product, or service based on their interactions and experiences throughout their entire journey with the business. It encompasses every touchpoint, from the initial awareness and consideration stages to the purchase, usage, and post-purchase support. A positive customer experience is vital for building loyalty, advocacy, and long-term customer relationships.

Customer Experience (CX) is the cumulative result of all customer interactions and touchpoints, shaped by emotional connections, ease of use, and overall satisfaction. Businesses that prioritize CX create positive impressions, foster customer loyalty, and drive business success.

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