Customer Journey Mapping is a strategic tool used by businesses to visualize and understand the entire experience that customers have as they interact with a brand, product, or service. It involves creating a detailed map or diagram that outlines each step and touchpoint a customer goes through, from their initial awareness of the brand to post-purchase interactions. The goal of customer journey mapping is to gain insights into the customer’s perspective, identify pain points, and discover opportunities for improvement in order to enhance the overall customer experience.
Customer Journey Mapping is a valuable tool for understanding the end-to-end customer experience, uncovering insights, and optimizing interactions at every stage of the journey. It empowers businesses to make informed decisions that prioritize customer satisfaction and loyalty.
