Data Enrichment

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Data Enrichment is the process of enhancing and expanding the information within a dataset by adding valuable external data. The goal of data enrichment is to provide a more comprehensive and detailed view of the data, which in turn enables better decision-making, more targeted marketing efforts, and improved customer interactions.

Data Enrichment enhances the value of datasets by adding relevant external information. It is a valuable practice for businesses seeking to improve customer understanding, enhance marketing efforts, and make informed decisions based on enriched and comprehensive data.

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