Demand Side Platform (DSP)

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A Demand Side Platform (DSP) is a technology platform used in digital advertising that enables advertisers and marketers to purchase and manage ad inventory across multiple ad exchanges, supply-side platforms (SSPs), and websites in a more automated and efficient manner. DSPs provide a centralized interface where advertisers can create, target, and optimize their digital ad campaigns, reaching their desired audience across various online channels.

Demand Side Platform streamlines and automates the process of buying and optimizing digital ads, allowing advertisers to reach their target audience more effectively, improve campaign performance, and achieve their marketing objectives.

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