Digital Advertising refers to the practice of promoting products, services, or messages using various digital channels and platforms to reach and engage with a specific target audience. Unlike traditional advertising, which predominantly includes print, television, and radio, digital advertising leverages the internet and electronic devices to deliver ads to users across websites, search engines, social media, mobile apps, and other online spaces.
Digital advertising offers advertisers a powerful way to reach their target audience with precision, track performance in real time, and adjust campaigns for optimal results. It allows for cost-effective marketing campaigns, scalability, and the ability to engage users across different touchpoints in the digital landscape.
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