A Drip Campaign, also known as a Drip Marketing Campaign or Email Drip Campaign, is a marketing strategy that involves sending a series of pre-scheduled, automated messages to a targeted audience over a specific period. The goal of a Drip Campaign is to engage and nurture leads or customers gradually, delivering relevant and valuable content to guide them through the buyer’s journey and encourage desired actions, such as making a purchase, signing up for a service, or taking other conversion-related steps.
Drip Campaigns are versatile and can be used for various purposes, including lead generation, onboarding new customers, re-engaging inactive users, promoting new products or services, and maintaining customer relationships. When executed effectively, Drip Campaigns contribute to building strong customer relationships, enhancing brand loyalty, and driving overall marketing success.
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