Email Engagement refers to the level of interaction and responsiveness that recipients have with the emails they receive from a sender. It’s a crucial metric in email marketing as it gauges the effectiveness of your email campaigns in capturing recipients’ attention, encouraging them to open, read, and interact with your emails. Engaged recipients are more likely to take desired actions, such as clicking on links, sharing content, or making a purchase.
Improving email engagement involves creating valuable, relevant, and visually appealing content, optimizing subject lines and preheaders, and segmenting your audience effectively. Regularly analyzing email engagement metrics and refining your email strategy based on insights can lead to more effective campaigns and stronger relationships with your audience.