Email Engagement

« Back to Glossary Index

Email Engagement refers to the level of interaction and responsiveness that recipients have with the emails they receive from a sender. It’s a crucial metric in email marketing as it gauges the effectiveness of your email campaigns in capturing recipients’ attention, encouraging them to open, read, and interact with your emails. Engaged recipients are more likely to take desired actions, such as clicking on links, sharing content, or making a purchase.

Improving email engagement involves creating valuable, relevant, and visually appealing content, optimizing subject lines and preheaders, and segmenting your audience effectively. Regularly analyzing email engagement metrics and refining your email strategy based on insights can lead to more effective campaigns and stronger relationships with your audience.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like

TAM Analysis CEOs in the US

TAM analysis: CEOs in the US

Accurately targeting CEOs and Founders on LinkedIn has never been more crucial—and challenging. This insightful report meticulously filters LinkedIn’s vast pool of professionals, ensuring you

Read More »

B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »