Email Marketing refers to the practice of sending targeted messages and promotional content to a group of recipients through email. It is a powerful digital marketing strategy that allows businesses to directly communicate with their audience, build relationships, and drive desired actions such as making purchases, signing up for events, or downloading resources. Email marketing is versatile and can be used for various purposes, including lead generation, customer retention, brand awareness, and sales conversion.
Email marketing is a versatile tool that requires careful planning, strategic execution, and continuous optimization to achieve desired results. When done effectively, email marketing can foster customer loyalty, drive conversions, and contribute to a strong online presence for your brand.