Email Verification is the process of verifying the accuracy, validity, and deliverability of email addresses in a given email list. It involves checking whether an email address is properly formatted, exists, and is capable of receiving emails. The goal of email verification is to improve the quality of email lists, enhance deliverability rates, and minimize the likelihood of emails bouncing or ending up in spam folders.
Email verification plays a crucial role in maintaining a healthy email list and optimizing email marketing campaigns. By improving deliverability rates and minimizing bounces, businesses can enhance their sender reputation, increase engagement rates, and ultimately achieve better results from their email marketing efforts.