Gated Content refers to digital content, such as eBooks, whitepapers, webinars, videos, and reports, that is hidden behind a “gate,” requiring users to provide certain information or take a specific action before they can access it. This information typically includes personal details like name, email address, job title, company name, and more. Gated content is often used as part of a lead generation strategy, allowing businesses to capture valuable contact information from potential customers in exchange for providing them with valuable and relevant content.
Gated content can be a powerful tool in a company’s marketing strategy, enabling the collection of valuable leads while providing users with valuable insights. However, it’s essential to strike a balance between the value offered and the information requested, ensuring a positive user experience and fostering trust with potential customers.