Gated Content

« Back to Glossary Index

Gated Content refers to digital content, such as eBooks, whitepapers, webinars, videos, and reports, that is hidden behind a “gate,” requiring users to provide certain information or take a specific action before they can access it. This information typically includes personal details like name, email address, job title, company name, and more. Gated content is often used as part of a lead generation strategy, allowing businesses to capture valuable contact information from potential customers in exchange for providing them with valuable and relevant content.

Gated content can be a powerful tool in a company’s marketing strategy, enabling the collection of valuable leads while providing users with valuable insights. However, it’s essential to strike a balance between the value offered and the information requested, ensuring a positive user experience and fostering trust with potential customers.

« Back to Glossary Index


DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency and performance and drive more revenue.

You may also like


B2B Contact Quantity Calculator

Determine the number of contacts you’ll need for sales outreach and/or marketing campaigns. More importantly, see how data quality will impact your performance and total data acquisition cost.

Read More »