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Geotargeting, also known as local targeting or location-based targeting, refers to the practice of delivering content, advertisements, or information to a specific audience based on their geographic location. This technique leverages the user’s physical location, often determined through their IP address, GPS coordinates, or other location data, to provide personalized and relevant experiences.

Geotargeting is commonly used in various marketing strategies to enhance the effectiveness of campaigns and improve user engagement. It allows businesses to tailor their messages to the preferences and needs of individuals in a particular geographical area. 

Geotargeting enables businesses to deliver more relevant and contextually appropriate content to their target audience. By tailoring messages to users’ locations, businesses can increase the likelihood of engagement, conversions, and overall customer satisfaction. However, it’s important for businesses to handle location data responsibly and transparently, respecting user privacy and data protection regulations.

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